MICHEALA IN 140 CHARACTERS 

Micheala Sosby

Micheala Sosby

I work in the overlap between journalism, tech and business, and the storytelling I do is powered by community outreach and a focus on the audience. By involving communities in journalism, I can help news organizations earn trust and develop sustainable business models for the present and future. Social media, code and my ears are my favorite tools.


My Work

a few projects and lots of teamwork

KBIA story

REPORTING & OUTREACH

SOCIAL MEDIA

SIDE HUSTLES

education & experience

some places I've learned from

  • Missouri School of Journalism

    TRULASKE COLLEGE OF BUSINESS

    master of business administration
    december 2016-present

    Studying entrepreneurship with a focus in media business models


    MISSOURI SCHOOL OF JOURNALISM

    BJ Convergence - Emerging Media
    august 2013-december 2016

    Studied multimedia journalism with an emphasis in social media and community engagement

  • Gannett

    GANNETT

    Audience Development and Channel Innovation Intern
    june-august 2016

    Developed social media marketing strategies with the goal of acquiring new subscribers, collaborated with editorial and marketing teams on social media strategies

  • Newsy

    NEWSY

    Engagement Editor
    May 2016-April 2017

    Trained reporters to write social copy and create social media visuals, wrote and produced climate/environment/energy videos for social media, managed comments sections and created content for Snapchat and Instagram

  • MizzouRec

    MIZZOUREC

    Audience Engagement Specialist
    november 2013-December 2016

    Managed the MizzouRec Blog, oversaw MizzouRec's newsletter and strategies for Facebook, Instagram, Twitter, Pinterest and Snapchat, collaborated with a large creative team

  • Columbia Missourian

    COLUMBIA MISSOURIAN

    Community Outreach Team
    January-May 2016

    Produced analytics reports shared with the newsroom, was responsible for social listening for breaking news and online conversation, created new opportunities to involve our audience in the news

  • KOMU 8 TV

    KOMU 8 TV

    Digital Producer
    October-December 2015

    Gathered, verified and published user-generated content, packaged stories for Twitter and Facebook, brainstormed new audience engagement projects, published breaking news on digital/social platforms

  • The Northwest Indiana Times

    THE NORTHWEST INDIANA TIMES

    Engagement Intern/Photographer
    May-August 2015, May-August 2013-2014

    Assisted with the Faces of the Region project as a part of an audience engagement and growth strategy, reported feature stories and covered photo assignments throughout the summer

  • KBIA FM

    KBIA FM

    Convergence Reporter
    January-May 2015

    Worked with a team of reporters and faculty editors to produce multimedia enterprise stories for Mid-Missouri's NPR member station

52 Books 52 Weeks

I set a personal goal to help myself make time for reading: read one book every week for a year. Full disclosure: I'm four weeks behind (turns out this is kinda difficult). Have a look at what I've read so far and tell me what you think I should read next! And don't forget to add me on Goodreads.

Ready Player One
Wouldn't Take Nothing for My Journey Now
A Tree Grows in Brooklyn
Writing Down the Bones: Freeing the Writer Within
Neverwhere
The Making of McPaper: The Inside Story of How USA Today Made It
American Gods
Stardust
Smoke and Mirrors: Short Fiction and Illusions
Something in Common, and Other Stories
Anansi Boys
The Ocean at the End of the Lane
Digital Disconnect: How Capitalism is Turning the Internet Against Democracy
M Train
The Round House
A Brief History of Seven Killings
Confidence Men: Wall Street, Washington, and the Education of a President
The King of Torts