Micheala Sosby

MICHEALA SOSBY

I'm a storyteller and strategist. My training in journalism and business allows me to both envision the big picture and bring it to life. I'm currently a business development specialist in the Office of Communications at NASA's Goddard Space Flight Center, helping this incredible organization prepare for the future and build sustainable business models for its growing science storytelling programs. I care about lowering the barrier to entry for meaningful financial insights and making data analytics more accessible. Above all, my energy comes from guiding diverse teams through goal-setting, measuring success and effective collaboration. Contact me at sosby.micheala@gmail.com or connect with me on LinkedIn.


RECENT PROJECTS



KBIA story

NASA Explorers: Apollo

a podcast about the Moon

Share Your Apollo Story

an audience engagement campaign

Google Arts + Culture

a digital museum for NASA data viz

Design Sprint logo

Design Sprints

a process for solving big problems

Civic Engagement Strategy

a guide for rural communities

Social Media

a NASA social media highlight reel

education & experience


  • Missouri School of Journalism

    Trulaske College of Business

    master of business administration
    may 2020

    Empahsis in finance and entrepreneurship


    Missouri School of Journalism

    BJ Convergence - Emerging Media
    december 2016

    Emphasis in social media and community engagement

  • NASA

    NASA's Goddard Space Flight Center

    business development specialist, storytelling strategist
    june 2017-present

    Developing financial models and project management strategy, helping communications teams define and measure success

  • Gannett

    USA TODAY NETWORK

    Audience + Innovation Intern
    june-august 2016

    Developed social media marketing strategies with the goal of acquiring and retaining subscribers, collaborated with editorial and marketing teams on social media strategies

  • Newsy

    Newsy

    Engagement Editor
    May 2016-April 2017

    Trained reporters to write social copy and create social media visuals, wrote and produced climate/environment/energy videos for social media, managed comments sections and created content for Snapchat and Instagram

  • Columbia Missourian

    Columbia Missourian

    Community Outreach Team
    January-May 2016

    Produced analytics reports shared with the newsroom, was responsible for social listening for breaking news and online conversation, created new opportunities to involve our audience in the news

  • KOMU 8 TV

    KOMU 8 TV

    Digital Producer
    October-December 2015

    Gathered, verified and published user-generated content, packaged stories for Twitter and Facebook, brainstormed new audience engagement projects, published breaking news on digital/social platforms

  • The Northwest Indiana Times

    The Northwest Indiana Times

    Engagement Intern/Photographer
    May-August 2015, May-August 2013-2014

    Assisted with the Faces of the Region project as a part of an audience engagement and growth strategy, reported feature stories and covered photo assignments throughout the summer

  • KBIA FM

    KBIA FM

    Convergence Reporter
    January-May 2015

    Worked with a team of reporters and faculty editors to produce multimedia enterprise stories for mid-Missouri's NPR member station