I work in the overlap of science and story. The work I do is powered by accessibility and a focus on the audience. I connect people to groundbreaking science that's changing the world and develop business models that ensures science communication remains sustainable. Social media, code and my ears are my favorite tools.
Studying entrepreneurship with a focus in media business models
Studied multimedia journalism with an emphasis in social media and community engagement
Designing an audio storytelling strategy and producing stories using rich natural sound, data sonification and scientist narration.
Developed social media marketing strategies with the goal of acquiring new subscribers, collaborated with editorial and marketing teams on social media strategies
Trained reporters to write social copy and create social media visuals, wrote and produced climate/environment/energy videos for social media, managed comments sections and created content for Snapchat and Instagram
Produced analytics reports shared with the newsroom, was responsible for social listening for breaking news and online conversation, created new opportunities to involve our audience in the news
Gathered, verified and published user-generated content, packaged stories for Twitter and Facebook, brainstormed new audience engagement projects, published breaking news on digital/social platforms
Assisted with the Faces of the Region project as a part of an audience engagement and growth strategy, reported feature stories and covered photo assignments throughout the summer
Worked with a team of reporters and faculty editors to produce multimedia enterprise stories for Mid-Missouri's NPR member station