I'm a storyteller and strategist. My training in journalism and business allows me to both envision the big picture and bring it to life. I'm currently a business development specialist in the Office of Communications at NASA's Goddard Space Flight Center, helping this incredible organization prepare for the future and build sustainable business models for its growing science storytelling programs. I care about lowering the barrier to entry for meaningful financial insights and making data analytics more accessible. Above all, my energy comes from guiding diverse teams through goal-setting, measuring success and effective collaboration. Contact me at sosby.micheala@gmail.com or connect with me on LinkedIn.
Empahsis in finance and entrepreneurship
Emphasis in social media and community engagement
Developing financial models and project management strategy, helping communications teams define and measure success
Developed social media marketing strategies with the goal of acquiring and retaining subscribers, collaborated with editorial and marketing teams on social media strategies
Trained reporters to write social copy and create social media visuals, wrote and produced climate/environment/energy videos for social media, managed comments sections and created content for Snapchat and Instagram
Produced analytics reports shared with the newsroom, was responsible for social listening for breaking news and online conversation, created new opportunities to involve our audience in the news
Gathered, verified and published user-generated content, packaged stories for Twitter and Facebook, brainstormed new audience engagement projects, published breaking news on digital/social platforms
Assisted with the Faces of the Region project as a part of an audience engagement and growth strategy, reported feature stories and covered photo assignments throughout the summer
Worked with a team of reporters and faculty editors to produce multimedia enterprise stories for mid-Missouri's NPR member station